Strategy Without Execution Is Just a Deck That Sits in a Folder (I Deliver Both)

Most consultants give you a strategy deck, invoice you $15K, then disappear. You're left trying to execute their recommendations with no support. Most agencies assign you junior writers who don't understand your business, require constant direction, and deliver generic content you have to rewrite.

What I do is bring both strategic thinking and the execution in one convenient package. I'll build your content roadmap, then work alongside your team to execute it. You get senior-level strategy without the $150K salary, along with consistent execution. You’re no longer managing teams of in-house or contracted writers.

The result? Peace of mind that your content marketing is being handled by someone who treats your success as their own. Your success is literally my portfolio.

The Track Record: From $0 to $2M ARR in 24 Months (Driven by Content Marketing)

Early in my career, I joined a Toronto startup with a massive objective ahead. We had to build brand awareness and drive revenue growth with zero marketing budget.

Over 24 months, I executed an organic content marketing strategy that transformed the company from unknown to industry leader: How, you ask? We built strategic content that turned the brand into a go-to resource for educational resources.

• SEO-optimized blog posts that drove organic traffic.

• Thought leadership that established credibility.

• Email nurture campaigns that converted browsers into buyers.

That early success taught me a lesson I’ve carried throughout my career. Content marketing isn't about volume, but about strategic assets that move the needle on revenue.

Since then, I've replicated this approach working with dozens of brands. The scale changes, but the fundamentals stay the same.

Industry Versatility: Mastering B2B SaaS to Sports Betting

What makes me a chameleon of content marketing? My portfolio of experiences has taught me how to adapt to radically different industries, audiences, and business models without losing effectiveness. My client roster spans:

• B2B SaaS & Marketing Technology (technical product marketing, customer education).

• Financial Services & Wealth Management (compliance-friendly content that still persuades).

• Real Estate Investing (complex financial concepts made accessible).

• Travel & Tourism (aspirational storytelling that drives bookings).

• Sports Marketing & Betting (fast-paced, engagement-focused content).

• Educational Development (learning frameworks and curriculum content).

• PR & Awareness Campaigns (message discipline across stakeholders).

Why this versatility matters to you:

My curiosity and empathetic nature allow me to deeply understand any audience. I lead with empathy and strive to learn what people care about, what messages resonate, and what objections keep them from buying. I become fluent in your industry's unique dynamics, then create content that feels authentic to insiders while remaining accessible to prospects.

What You Really Want: Control, Clarity, and Peace of Mind

1. You want control without micromanaging. You need to know your content marketing is handled, but you don't have bandwidth to manage another vendor or explain basic concepts.

2. You want clarity on what's working. You don’t want vague promises about building authority but a real plan for how content can generate leads, grow your traffic, and influence pipeline.

3. You want peace of mind. You shouldn’t have to chase down updates about the status of your content. You want to know that deadlines will be met, quality will be consistent, and you won't have to rewrite everything yourself.

You can't make content an internal priority, and I understand that. Your plate is full managing strategy, stakeholders, and putting out fires. That's precisely why you need someone who can shoulder the content burden while delivering tangible assets that move the business in the right direction.

The Person Behind the Strategy (Your Partner, Not Service Provider)

Based in Toronto, Ontario, I work with brands across North America, Europe, Asia, and Australia. I’m a writer at heart, having published a crime novel (Lam It) because I love telling stories. In fact, I have an outline for another true crime novel!

Outside my work, I’m an avid snowboarder and hockey fan. I believe the best work happens when you have balance. I bring intensity to my work, but I also unplug completely to recharge.

It took me a long time to discover my natural capacity for empathy and witty remarks. I read people and situations well, which makes collaboration easy. I also bring levity to stressful situations because marketing should be challenging, but not miserable.

Most importantly, I’m a straight shooter. There’s no BS here, and I'll tell you what's working and what's not. No jargon or making excuses, but honest assessments and clear recommendations.

When you work with me, you're not getting a faceless agency or a rotating cast of junior writers. You're getting me—someone who is consistent, reliable, passionate, and genuinely invested in your success.