Embedded Marketing Partnership

Did you know that 76% of consumers will purchase from a brand they feel connected to over a competitor?

Yet only one quarter of businesses have formal brand guidelines and actively enforce them. Your brand guidelines and positioning strategy directly shape the marketing message you’ll use to connect with customers.

Don’t risk falling behind your competitors. With over a decade of experience crafting marketing strategies, I’ll help you create or revise your positioning so that you always communicate with compassion, empathy, and transparency—the core pillars entrenching brand-consumer relationships.

Many companies misunderstand the true value of branding. By creating a perception about your company, a narrative attached to every customer interaction, you give potential buyers intangible, yet compelling reasons to give your business a try.

Every potential buyer undergoes a journey with your brand before they even consider becoming a customer. Understand the hooks that compel people to take the next step in the journey, and you’re well on your way to earning qualified, repeatable business.

Every initiative I recommend comes from a profound degree of audience empathy. Let’s work together to profile your qualified buyers, map out the audience buying journey, and help you convert more prospects into paying customers.

We’ve built your brand guidelines and crafted an overarching narrative for your business. We’ve profiled your most qualified buyers and mapped out the key hook points that take potential buyers the next step in their respective journey with your brand.

Now, we’re ready to build a broader marketing strategy that can turn all our assumptions into results. From style guides and SEO/GEO prompts to pitch decks and data-backed decisions, I’ll give your business a north star that will propel you into a new era of success.