Content Strategy Consulting

What You’re Getting: A Plan to Build, Scale, and Optimize Content

A Dedicated Voice of Content Marketing Expertise

Content doesn’t happen in a vacuum — it’s part of a broader business strategy. My content strategy consulting package aligns creative execution with your bigger business strategy.

A Data-Driven Breakdown of What Works and Doesn’t

Rather than simply throw ideas at the wall to see what sticks, you’re buying a detailed content audit and recommendations on how to optimize new ideas for maximum effect.

A Strategic Mind With Creative Chops to Execute

You can take the proposal I’ll build for you and implement it yourself. OR, you can contract my services to execute the plan we’ve built and earn the outcomes you’re after.

Content Strategy Consulting Package Details

  • Less than 30% of marketers actively use content marketing. Even among that 30% who do invest in content marketing, how many are doing so effectively with proven results?

    Content strategy is about more than writing great articles or shooting compelling videos. Content marketing impacts your entire business, starting with inbound (SEO/GEO) or outbound (email, social media) marketing channels and extending to your sales teams, client training, product development, and more.

    Let’s help you get a leg up on businesses with limited content marketing campaigns. We’ll work together to audit your current content and build a new framework to unlock more organic growth.

  • Most CEOs are not marketers by trade. Outside your CMO and, possibly, your CRO, most C-suite executives won’t grasp what your content marketing is meant to accomplish—let alone why it should be a priority.

    Earning executive buy-in is a tall order for even the most experienced marketing gurus. Sometimes, the easiest way to get the go-ahead for your plans is to have safety in numbers.

    Let me be another voice of reason to help you prove that content marketing is worth the investment of time, money, and working resources. Our stakeholder meeting will align all parties on core content marketing objectives, tactics, and outcomes.

  • After completing content and SEO audits, we’ll have the data to determine what’s worked in the past and what we need to upgrade.

    Once we have stakeholder buy-in on our plans, we have the green light we need to turn our creative ideas into content that grows your business.

    Now, let’s work together to build you a content marketing strategy that’s easy to sell. You’ll receive a content calendar, an SEO/GEO roadmap, and campaign optimization suggestions to boost brand engagement and organic conversions.

Testimonial

“Everything, from Gary's communication to his patience and willingness to add value to the project, made Gary a pleasure to work with. Gary was patient, never pushy, and always willing to add, adjust or complete additional work — all in a friendly and timely manner. We even relied on Gary's opinion, when it came to things outside the original scope, and Gary was happy to accommodate.”

— Gil Koren, CRO, LGBO