The Man Behind the Brand

Creative, strategic, and tactical content marketing expertise 

Remove the burden of shouldering content marketing, copywriting, and SEO needs on your own. I'll bring you peace of mind through a trusted, steady hand on your strategic and creative marketing needs. Lean on my experiences to build your brand reputation through thoughtful, educational, and inspiring content that attracts, interests, and engages your audience. 

My content marketing history

I’ve built my career throughout the Toronto tech startup scene. In my early career, I executed an organic content marketing growth strategy that, in two years, transformed a small start-up business into a brand earning $2 million ARR—forecast to double by the end of year three.

I've had the distinction of working for early start-ups, mid-sized brands, and large enterprises. These experiences have given me a seamless ability to create content that connects with all tiers of B2B and B2C customer bases.

How I differ from other freelancers

I have a working knowledge of data-driven platforms like Google Analytics and Salesforce. Using these data dashboards, I can identify and empathize with audience trends and use those insights to fuel new creative strategies.

I lead client-facing interviews with various stakeholders, including business leaders, financial analysts, public officials, and even professional athletes. These interviews uncover unique stories that help personalize content, and audiences are more likely to remember an asset that has a personal touch. Memory is the first hurdle to clear on the path to customer conversion.

Why I’m a chameleon of content marketing

What makes my copywriting, content marketing, and SEO services different from similar skills provided by other freelancers or fractional marketers?

My experiences working across the full spectrum of business models have shaped me into what I like to describe as a chameleon of content marketing. My clients span across a wide spectrum of industries that include:

• B2B Marketing/SaaS

• Travel & Tourism

• Personal Finance & Wealth Management

• Real Estate Investing

• Sports Marketing, Podcasting, and Betting

• Educational Development

• PR Awareness Campaigns

I have a profound ability to convert business cases into tangible creative work that reaches and connects with target audiences. My curiosity and empathetic nature is the perfect creative inspiration to identify audience needs and create helpful assets that organically guide them further in their journey with your business.

Why we should connect

What you're looking for is clarity, trust, and peace of mind. You want to have faith that your content marketing needs are being handled by someone who can assume these responsibilities with minimal direction or oversight.

You can't make it an internal priority, but you understand how important content marketing is to achieving your business goals. I'm here to give you the feeling of control and a sense of relief because, little by little, you're seeing tangible results from the creative deliverables.