Real Content Marketing Costs
A cost-benefit analysis of every way to staff your content marketing program, and why most businesses are overpaying for less value.
Fractional
vs.
Agency
vs.
FTE
|
Fractional vs. Agency vs. FTE |
Comparing Content Marketing Costs
Fractional Content Strategist
Annual cost of $50K-$60K.
Three-phase strategic system: positioning, empathy, content. No CPP, EI, benefits, vacation, or severance costs.
Content Marketing Agency
Ongoing retainers of $42K-$90K.
Annual agency costs paid by growing businesses. Rates apply to prepaid time, regardless of outcomes.
Popular
Full-Time Content Marketer
Median annual salary of $100K.
Average base salary of an in-house FTE. Price does not include additional costs of benefits, EI, vacation, onboarding costs, etc.