Expert Storyteller.
Strategic & Tactical Content Creator.
Master of Content Marketing. Builder of Authoritative Value.
I've been writing and creating topical content for over a decade. My process involves a strategic discovery of your current brand positioning, coupled with research into your target audience. I have a very high degree of empathy, which allows me to think and feel about a solution from the audience’s perspective—combining SEO best practices to understand concepts most searched by your audience.
Research
Some creators loathe researching new topics, but I relish it. To me, the magic that comes from great storytelling begins with self-education. Later, I get to share my findings through insightful content.
Interviews
Content is more powerful when injected with both expertise and humanity. I’ll lead client interviews or Q&As with subject-matter experts to deepen my topical knowledge and fuel my creative ideas.
Execution
Once the strategy is set, the tactical creative work commences. I’ll create articles, blogs, webinars, sale sheets, website copy, and ad copy—plus video and podcast scripts to get your message to the masses.
My Content Portfolio.
Can I Add Your Brand?
Bonus Tip: I’m also a novelist!
Lam It is a story about an Italian mobster who’s forced to go on the run. He arrives in Canada under the employ of a notorious local gangster in the Greater Toronto Area. Meanwhile, a relentless RCMP agent is determined to break the back of the Canadian mafia and settle a personal grudge with a hated enemy.
