Stop Burning Budget on Ads That Don't Convert. Build a Content Engine That Works While You Sleep.
Real cost of wearing too many marketing hats: scattered content that doesn't convert.
As a marketing team, it can feel like you’re in a never-ending conundrum—asked to deliver more and more with an insufficient budget. You’re likely wearing multiple hats as you manage ad campaigns, refine brand positioning, distribute pipeline opportunities, report results to stakeholders; the list goes on.
The 3 organic growth levers smart CMOs pull when paid ad budgets get slashed.
With marketing budgets razor-thin, content marketing and on-page SEO are cost-effective, manageable, and sustainable organic growth strategies. You can build brand awareness, establish your credibility and expertise, all while cultivating an organic community of interested followers with great potential to become paying customers.
Get a senior-level content strategist for 20% of an FTE (with 15 years experience).
Over a one-year contract, I helped an e-commerce business recreate their entire content archive, which led to an 80% YoY growth in organic traffic. Use my experiences to shape your creative strategy and turn brand building ideas into marketable assets. Together, we’ll build a strong foundation and establish long-term growth for your business using concentrated organic content marketing.
Pick your growth speed: 3 partnership models for every budget and timeline
Content Writing & Copywriting Packages
A proven content creation formula that delivers thoughtful assets optimized for engagement, persuasion, and performance.
Content Strategy Consulting Packages
A strategic plan for your content marketing initiatives that analyzes past campaigns to optimize for future results.
Embedded Marketing Partnership Packages
A detailed vision for your business that strategizes brand positioning and audience profiling to generate desired outcomes.
Partnership packages begin at $1,000 per month.*
Client feedback about fractional content partner
“Communication with Gary is easy, straightforward, and friendly. He easily adapts to different channels and ways of communication depending on what the situation calls for. He’s very responsive and keeps the team in the loop regarding progress on his work and availability.”
— Caitlin Hughes, Senior Editor, MeisterTask
Frequently Asked Questions
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A fractional content strategist gives you senior content marketing expertise for a single annual cost, without the employer costs of a hire. My fractional engagements cost $50K to $60K per year, with no CPP, EI, benefits, vacation or severance costs on top. The fractional vs. agency vs. full-time comparison lays the options side by side.
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Start with my Marketing Partnership, an embedded engagement aimed at a 90-day marketing transformation. It begins with a brand messaging framework and audience journey mapping that profiles qualified buyers and identifies conversion hooks, then moves into hands-on execution with your team. Strategic marketing direction, including style guides, SEO and GEO prompts and pitch decks, is part of the engagement, and the positioning framework is completed in about four weeks.
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I write long-form and short-form copy for brand building and lead generation, and I offer on-page optimization and keyword research alongside it, so the writing and the search work happen together. See my Copywriting service for the details.
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Look for relevant work you can see. My portfolio includes blog posts, landing pages, email sequences and case studies across SaaS, travel, personal finance, real estate, e-commerce and healthcare, and I work with brands in North America, Europe, Asia and Australia. Every engagement also starts with an alignment kick-off meeting on your business, audience, positioning and analytics, followed by research into the questions your audience asks, so industry knowledge is built from your audience instead of assumed.
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Choose someone who owns both the strategy and the execution, and start with a conversation. With me, that means filling out the contact form to request a free 30-minute strategy session, followed by an alignment kick-off meeting. From there I handle keyword research, on-page optimization and the content itself, built to earn organic traffic and leads through non-paid channels.
Ready to Build Your 90-Day Content Growth Plan?
Book a free 30-minute strategy call. We’ll identify quick wins, and discuss exactly how we'd work together—with zero pressure to commit.