Create Comprehensive Content Marketing Results.
Let’s connect and build a content marketing plan that generates organic growth.
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FAQs
What makes a content strategist actually worth hiring?
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A content strategist is worth hiring when they tie content to business results instead of just producing more of it. That means researching your audience, creating content for each stage of their decision, and judging success by leads and growth rather than traffic alone. I provide senior-level strategy and the hands-on execution, so you get both the roadmap and the finished content.
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Why should I hire a fractional strategist over an agency?
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How much does a fractional content strategist cost?
A fractional strategist gives you direct access to one senior person who owns both the strategy and the hands-on work. You get quick responses, straight talk about what's working and what isn't, and a partner who has worked with everyone from bootstrapped startups to global enterprises. It also gives you senior expertise without hiring a full-time employee.
What should I expect from a content strategist engagement?
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Expect to start with an alignment kick-off meeting covering your business, audience, positioning and analytics. From there, I research the questions your audience is asking and create content built to attract, engage and convert readers. In my Marketing Partnership, the positioning framework is completed in about four weeks as part of a 90-day engagement.
Does Gary Parkinson offer free strategy consultation sessions?
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Yes. I offer a free 30-minute strategy call to identify quick wins and talk through how we might work together, with no obligation. Use the form on this page to request it.
The comparison on this site puts a fractional content strategist at about $50K to $60K per year, against a $100K median base salary for a full-time content marketer before benefits and other costs. Your cost depends on the scope of the work. The free strategy call is the quickest way to get a clear picture for your business.