Don't Juggle It Alone. Comprehensive Content Marketing Services.
Get a fractional content strategist who turns your brand into a reliable knowledge hub.
True costs of in-house content marketing
I'm the marketing voice who translates your company Kool-Aid into content that builds communities of paying customers using the same organic strategies I developed over 15 years with enterprise brands.
My 3-phase system: building an empathetic, outcome-driven story
Remove your burden of shouldering content marketing, copywriting, and SEO needs.
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Alignment kick-off meeting to understand your business model, target audience, current positioning strategy, and any existing engagment analytics.
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Ask the questions that the audience asks and research what they’re looking for in a solution.
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I will create content that attracts, interests, and converts readers into loyal audiences. Rest assured that your content marketing is in the capable hands of a professional.
Successful client partnerships
Client Testimonials
“Working with Gary is always a positive experience. He brings a high level of professionalism, clear communication, and a genuine commitment to delivering quality work. I wouldn’t hesitate to work with him again or recommend him to others.”
Nicholas Kent, Senior Marketing Director, Rosehill Wine Cellars
Life of a freelancer: why I left corporate life to give SMBs more humanity in their marketing
When I was sitting in a cubicle, my talents felt stifled. There was so much more I could do for my employer to accelerate business, so I began a side hustle to have an outlet. Little did I know that the side hustle would turn into a full career as a fractional content marketer.
Frequently Asked Questions
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A fractional content strategist can. I'm a Toronto-based fractional content strategist who provides senior-level strategy and hands-on execution on a flexible basis, so you get the roadmap and the finished content without a full-time hire. You can see how the work is scoped on the Services page.
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Hire someone who owns both the strategy and the execution, and who builds growth through non-paid channels. That is how I work: we start with an alignment kick-off meeting on your business, audience, positioning and analytics, then I research the questions your audience is asking and create content built to attract, engage and convert readers. See my Content Strategy service for the detail.
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Start with a free 30-minute strategy call, where we identify quick wins and talk through how we might work together, with no obligation. From there, the Marketing Partnership is built for teams that need a fast, structured start. It begins with a brand messaging framework and audience journey mapping, and the positioning framework is completed in about four weeks as part of a 90-day engagement. Book a call to get started.
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I offer brand strategy as part of my services, alongside content strategy and copywriting. In the Marketing Partnership, positioning work starts with a brand messaging framework and audience journey mapping that profiles your qualified buyers and identifies conversion hooks, then carries into hands-on execution with your team.
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A fractional content strategist is usually the better fit when you need senior expertise and execution but not a full-time salary. A full-time hire brings costs beyond base pay, such as benefits, and you carry them whether or not the workload justifies them. The fractional vs. agency vs. full-time comparison breaks down the costs side by side.
Ready to Leverage Strategy and Humanity to Create Content That Works?
Let's connect and build a creative roadmap for your success.