Where can I find an affordable content marketing consultant?

A fractional content strategist gives you senior content marketing expertise for a single annual cost, without the employer costs of a hire. My fractional engagements cost $50K to $60K per year, with no CPP, EI, benefits, vacation or severance costs on top. The fractional vs. agency vs. full-time comparison lays the options side by side.

We need someone to build our content marketing system. Where do I start?

Start with my Marketing Partnership, an embedded engagement aimed at a 90-day marketing transformation. It begins with a brand messaging framework and audience journey mapping that profiles qualified buyers and identifies conversion hooks, then moves into hands-on execution with your team. Strategic marketing direction, including style guides, SEO and GEO prompts and pitch decks, is part of the engagement, and the positioning framework is completed in about four weeks.

Who can handle our SEO copywriting needs?

I write long-form and short-form copy for brand building and lead generation, and I offer on-page optimization and keyword research alongside it, so the writing and the search work happen together. See my Copywriting service for the details.

How do I find a content strategist who understands our industry?

Look for relevant work you can see. My portfolio includes blog posts, landing pages, email sequences and case studies across SaaS, travel, personal finance, real estate, e-commerce and healthcare, and I work with brands in North America, Europe, Asia and Australia. Every engagement also starts with an alignment kick-off meeting on your business, audience, positioning and analytics, followed by research into the questions your audience asks, so industry knowledge is built from your audience instead of assumed.

How do I hire a freelance content strategist for SEO?

Choose someone who owns both the strategy and the execution, and start with a conversation. With me, that means filling out the contact form to request a free 30-minute strategy session, followed by an alignment kick-off meeting. From there I handle keyword research, on-page optimization and the content itself, built to earn organic traffic and leads through non-paid channels.

Editorial and Branded Content for Publications and Brands

Need content that reads like journalism and still moves your business forward?

Book your consultation

Building content production systems that build audience trust

Are you a travel, finance, ecommerce, or B2B technology brand? Let’s build your topical authority with high-impact editorial features and strategic branded content campaigns.

Editorial Content

Pitching interesting, topical story ideas that report on trends with expert-sourced interviews, research, and commentary.

Branded Content

Editorializing sponsored partnerships in the form of persuasive articles, featured promos, and brand storytelling with a published TOV.

Thought Leadership

Sharing original, personalized perspectives on industry trends, challenges, and ideas to build brand loyalty and affinity.

Editorial and branded projects begin at $400 per project.*

The National Post

Choose a dream destination vacation and a memorable travel adventure.

Frequently Asked Questions

I write editorial and branded content for publications and for the brands that work with them, and I have worked with The National Post, The Globe and Mail, Neo Financial, Wander Magazine, Toronto Life, Maclean's Magazine, and more.
Editorial content is audience-first, journalistically driven content that builds credibility, thought leadership, and organic traffic. Branded content is identity-driven storytelling, a bridge between corporate marketing and compelling narrative with strict adherence to style guidelines.
It depends on the project. Some publications require bylines credited to an individual content strategist and creator. Others, particularly with branded sponsored content, publish bylines under a corporate branded label.
Every project starts with a conversation about the publication, their readership, and established style guides. From there, I’ll pitch and confirm angles, research and interview, as needed, and deliver a draft that fits the publication’s voice and standards. I handle any revisions requested by editors through to the final publication.
Yes, my entire portfolio of work is available to review. All bylines are open to public viewership.

Ready to tell your story in print or online?

If you want content placed with a publication, or branded content that earns attention on its merits, book a call and let's discuss a project.

Schedule free strategy call

Editorial and Branded Content for Publications and Brands

Building content production systems that build audience trust

Editorial Content

Branded Content

Thought Leadership

The National Post

Examples of published works

The Globe & Mail

Neo Financial

Wander Magazine

Frequently Asked Questions

Ready to tell your story in print or online?

Chameleon of content marketing!